Google Ads That Pay for Themselves
We manage Google Ads for Australian businesses with one goal: turn your budget into enquiries, not just clicks and colourful charts.
Every Wasted Click Is Money Out the Door
Google Ads can put your business in front of someone at the precise moment they're searching for what you sell — which is why it works so well when managed properly, and burns money so fast when it isn't. The difference lies in intent. A click from someone comparing prices for a school project costs the same as a click from someone ready to book today. Skilled management is largely the discipline of paying for the second and refusing the first.
Most underperforming accounts we inherit leak budget in the same places: broad keywords matching irrelevant searches, missing negative keyword lists, ads shown Australia-wide when the business serves three suburbs, and campaigns left on autopilot settings that quietly favour Google's revenue over yours. The other silent killer sits outside the account entirely — ads pointed at a generic homepage instead of a landing page built to convert that specific search into an enquiry.
Pixel and Pine manages Google Ads with a conversion-first mindset. We structure campaigns around genuine buyer intent, build negative keyword lists that block the junk, target the geography you actually serve, and make sure every ad lands on a page designed to close — because as web designers, landing pages are our home turf. Tracking is set up to count calls and enquiries, not vanity clicks, and your report each month shows cost per lead in plain figures.
What Our Google Ads Management Covers
Account Setup or Rescue Audit
A properly structured new account, or a forensic audit of your existing one to find exactly where budget is leaking.
Keyword and Intent Research
Campaigns built around searches with genuine buying intent, with match types controlled so budget isn't sprayed at everything.
Negative Keyword Management
Continuously updated blocklists that stop your ads showing for bargain-hunters, job-seekers and irrelevant searches.
Ad Copywriting and Testing
Ads written to attract buyers and repel tyre-kickers, then tested against variants so performance keeps improving.
Landing Page Optimisation
Dedicated landing pages designed and refined to convert each campaign's traffic — the lever most agencies never touch.
Conversion Tracking and Reporting
Calls, forms and sales tracked accurately, reported monthly as cost per enquiry rather than clicks and impressions.
Why Have Us Manage Your Google Ads
Less Wasted Spend
Tight targeting and relentless negative keyword work mean your budget goes to searches that can actually become customers.
Ads Plus Landing Pages
Because we build websites too, we optimise both ends of the click — where most standalone ad agencies stop at the ad.
Your Account, Your Data
Everything runs inside your own Google Ads account. If we ever part ways, the history and learnings stay with you.
Judged on Cost per Lead
We report the number that matters — what each enquiry costs you — and manage the account to drive it down.
How We Manage Your Campaigns
Audit and Strategy
We review any existing account, research your market's search intent and agree targets for cost per enquiry before spending a dollar.
Build
Campaigns, ad copy, extensions, tracking and landing pages are constructed properly, with waste blocked before launch.
Launch and Learn
Early data shows which searches, ads and audiences convert, and budget is shifted toward the winners quickly.
Optimise Monthly
Ongoing bid management, search-term pruning, ad testing and landing page tweaks keep your cost per lead trending down.
Frequently Asked Questions
Two figures matter: your ad spend, paid to Google, and our management fee. Sensible ad budgets depend on your industry's click costs and how many leads you want — we'll model this in the strategy session so you start with realistic numbers rather than a guess.
Google Ads works fast — enquiries can arrive within days of launch, unlike SEO's longer runway. That said, the first month or two involves genuine learning as data reveals what converts, so performance typically improves noticeably as the account matures.
We hear this often, and the audit usually explains it: broad keywords, no negatives, no conversion tracking and ads dumped onto the homepage. Those are fixable, identifiable problems. We'll audit your old account for free and show you specifically what went wrong before you recommit.
Yes — we insist on it. The account is created under your ownership from day one, so all campaign history, data and learnings remain yours. Walk away any time and nothing disappears with us.
We ask for an initial few months, because the early learning phase needs time to bear fruit and judging results after four weeks shortchanges you. Beyond that, management continues month to month — you stay because the cost per lead makes sense, not because paperwork traps you.
Make Your Ad Budget Work Harder
Get a free audit of your Google Ads — or a straight answer on whether ads suit your business at all — with no obligation attached.
Book a Free Consultation