We design and develop Shopify stores for Australian retailers that make browsing effortless and buying even easier.
Shopify has become the go-to platform for Australian retailers because it handles the hard parts of ecommerce — secure checkout, inventory, payments and shipping — while leaving you free to run the business. But a default theme with products dropped into it rarely sells well. Store design, product presentation and checkout flow decide whether shoppers buy or abandon their carts, and those details deserve deliberate attention.
Australian shoppers have particular expectations: prices in dollars they recognise, GST handled correctly, shipping rates that make sense for local and regional delivery, and payment options they already trust like PayPal and Afterpay. Get these wrong and carts get abandoned at the final step. Get them right and your little store competes comfortably against the big national retailers, because checkout friction — not brand size — loses most online sales.
Pixel and Pine builds Shopify stores around how your specific customers shop. We customise your theme rather than settling for defaults, structure collections and filters so products are easy to find, write product page layouts that answer buying questions before they're asked, and configure Australian shipping, taxes and payments properly. Then we hand you a store you can run yourself, with your team trained on orders and inventory.
A storefront styled to your brand, built on a solid theme foundation and customised well beyond the out-of-the-box look.
Logical collections, smart filters and product pages structured to answer questions and encourage the add-to-cart click.
Shopify Payments, PayPal, Afterpay and correct GST configuration, so checkout feels familiar and your BAS stays tidy.
Sensible rates for metro, regional and international orders, with carrier integrations where they genuinely help.
Reviews, email marketing and loyalty tools connected carefully, keeping your store fast and your monthly app bill sane.
Moving your products, customers and order history across from WooCommerce, Squarespace, Wix or an older platform.
Every template decision is weighed against one question: does this make it easier for a customer to buy?
GST, local shipping zones and the payment methods Australians actually use are configured correctly from day one.
We hand over a store your team can operate — adding products, fulfilling orders and running promotions without us.
We'll tell you when a feature needs an app and when it doesn't, so subscriptions don't quietly eat your margin.
We dig into your products, margins, shipping realities and customers to plan a store structure that suits how you sell.
Theme customisation, product page templates and brand styling come together into a storefront you approve before launch.
Payments, GST, shipping rates, apps and your product catalogue are set up, imported and tested end to end.
We place real test orders, go live, and train your team on managing orders, stock and discounts day to day.
Build costs vary with catalogue size, design complexity and any migrations involved. A focused store for a small retailer costs considerably less than a large custom build. We'll scope your store and give you a fixed quote — plus a clear picture of Shopify's own monthly fees.
Shopify charges a monthly subscription plus card processing fees on each sale, and some apps carry their own subscriptions. We help you pick the right plan and keep apps to a minimum, so your running costs stay predictable and proportionate to your sales.
Yes. We migrate products, images, customers and order history from platforms like WooCommerce, Wix, Squarespace and older custom carts, and we set up redirects so the Google rankings your old store earned carry across rather than vanishing.
Most small retail stores launch within a few weeks. Larger catalogues, migrations and custom features add time. Product photography and descriptions are usually the slowest ingredient, so the sooner your content is ready, the sooner you're selling.
Yes — that's the point of Shopify. Its admin is genuinely friendly, and we finish every project with training on products, orders, discounts and shipping. Most owners are comfortably self-sufficient within their first week of trading.
Book a friendly chat about your store and we'll show you exactly what a well-built Shopify setup could do for your sales.
Book a Free Consultation